What is Content Marketing ?

The Content Marketing Institute defines content marketing as:

“A Strategic Marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.”

Content, as used for digital marketing purposes, could encompass, among other


  • Blog posts
  • Articles
  • White papers
  • Case studies
  • Videos
  • Webinars
  • Infographics
  • EBooks
  • Emails
  • Social Media
Content Marketing
What is Content Marketing

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