What is Content Marketing ?
The Content Marketing Institute defines content marketing as:
“A Strategic Marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.”
Content, as used for digital marketing purposes, could encompass, among other
Formats;
- Blog posts
- Articles
- White papers
- Case studies
- Videos
- Webinars
- Infographics
- EBooks
- Emails
- Social Media
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