Facebook Ads are targeted to users based on their location, behaviours, demographic and profile information. Many of these options are available on Facebook. With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for businesses to market their services or products to a massive customer base. You will notice Facebook Ads in the news feeds where it will display ‘Sponsored’
Using the Facebook Ads Campaign you can choose your objective to direct users to increase the numbers of visits to your website, or create user engagement by promoting your page and boosting your posts, whereby you extend your marketing reach.